In recent years Haskap have gained remarkable ground in North American markets, being noted as one of the region’s next big crops and attracting popular attention. This is in part because they are extremely suited to and tolerant of our growing conditions, but is also in response to their incredible market potential.
As consumers continue to seek out the latest trends in healthy eating, it is clear that a berry that combines such dense nutritional value with unique taste and immense versatility has the power to appeal to a wide consumer base, reaching far beyond the Japanese market that has coveted this berry for generations.
At Phytocultures we are working to develop the commercial potential of this crop through years of R&D and in collaboration with our partners. Contact us to learn more about the exciting work being done to expand the marketability of this crop into categories including:
- Individually Quick Frozen berries
- Jellies, jams and juices
- Dehydrated and dried fruit
- Food colouring and dyes
- Wine and spirits
- And more!